Internet apps and games on the cable provider’s Smart set top box requires a new, hybrid controller. Similar to the Smart Phone’s touch screen, uWand brings a touch screen experience to Smart TVs. As a hybrid controller it maintains the core, recreational, passive TV experience while enabling new Smart TV use cases such as gaming, browsing online video and other content. Service operators, application developers and content owners can design user experiences with the power of gesture control, 3D navigation and direct cursor control. The uWand technology is more effective for navigating complex user interfaces and TV games which results in increased revenue. Our extensive consumer studies show a 27% ARPU increase compared to traditional remote controls.