March 26, 2014
// NewsMillenials Watch More TV On Small Screens Than Big Ones
A new study from Deloitte found that teens and millenials in their early 20s watch more TV shows on their smartphones, tablets, and computers than they do on a TV screen.
The big screen is still king of the market, with essentially everyone but millenials preferring to watch their favorite shows or channels on a TV set. But this marks the first time any demographic actually watches more television programming on devices other than a TV.
Clearly it’s a sign of the times, but second-screen apps still have yet to truly take off. The cable industry will be keeping a close eye on how younger viewers consume content as providers and vendors innovate new products to meet demand.
More on the study from Re/code.
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