interactive

Today’s event brings together innovators who will share with you the near future. A future that will build upon networks that we as an industry are already building. – CEO and President of CableLabs Phil McKinney, The Near Future 2017 What does the near future look like? Make no mistake – it’s already (virtually) here. […]

Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a […]