8k

4K Video has captured the attention of consumers, retailers and television manufacturers. Next generation video is not just about 4K, though. Improving the video experience goes beyond resolution itself. CableLabs operates a Video Quality Lab at its Louisville, CO facility where various formats of video streams have been analyzed, compared, and tested in a controlled […]

Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a […]