April 8, 2014
// NewsZenith Predicts Global Ad Growth
ZenithOptimedia is forecasting that global advertising spending will return to growth rates not seen since before the financial crisis. In a recent report the media agency sees 5% growth for 2014 and 6.1% by 2016.
Despite growth across platforms, TV is forecast to be the dominant media, representing 40% of global ad spending.
Dive into the numbers over at Broadcasting & Cable.
About CableLabs
As the leading innovation and R&D lab for the cable industry, CableLabs creates global impact through its member companies around the world and its subsidiary, Kyrio. With a state-of-the art research and innovation facility and collaborative ecosystem with thousands of vendors, CableLabs delivers impactful network technologies for the entire industry.