CIS Benefits to Cable Operators/Consumers
- Economies of scale
- Reduced time to market
- Simplified process and lower barrier to entry
- G2B transfers valuable service and pricing information directly from multiple cable operators to the retailer and the end-user. This up-to-the-minute information results in convenience to consumers and efficiency for cable operators.
Go2BroadbandSM (G2B), a service of CableLabs®, creates an Internet-based electronic commerce tool to assist affiliated computer manufacturers, retail partners and content providers with selling cable services. G2B is the cable industry-wide tool that not only identifies what cable services are available at an address, but links affiliates directly to the cable operator(s) so that services may actually be ordered by cable customers. G2B supports the deployment of DOCSIS® modems as it brings together cable operators with organizations wishing to promote high-speed data and other digital cable services. Participating affiliates benefit by becoming part of an industry-wide solution. The G2B gateway portal provides a basic interface for submitting a single address query and connecting with numerous cable operators. G2B facilitates real-time service and pricing information from the cable operators to the end-user in direct response to the service query.