Advertising and Interactive Services™ — Innovation Briefs

Investigating how innovative technologies can be rapidly and seamlessly integrated into the cable environment via EBIF and other established industry platforms.

QR Codes and Enhanced Television

This brief introduces the concept of embedding Quick Response (QR) codes into an EBIF application to create a new method of interacting with a program or advertisement through a smartphone or second screen device.

Augmented Reality and Enhanced Television

This brief provides examples of current AR applications, discusses methods used to implement AR, and emphasizes the importance of real world context. A mechanism to deliver context to AR applications via EBIF is introduced.

T-Commerce and Enhanced Television

This brief presents the notion of a T-Commerce application integrated with an open-source E-commerce solution using the cable platform and a synchronous transaction model based on the CableLabs SaFI specifications.
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